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HOLLOW CHEEKS - What you can train and what you can't

Hollow cheeks are not a trick and not a product. They come from three things: your bone structure, the way fat is distributed in your face and your chewing muscle. Two of those you are simply born with. One of them you can train, and that is exactly what the tools here are for.

Hollow cheeks are not a trick and not a product. They come from three things: your bone structure, the way fat is distributed in your face and your chewing muscle. Two of those you are simply born with. One of them you can train, and that is exactly what the tools here are for.

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Jawline chewing gum

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Jawline Gum

JAW-Trainer

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Mouth Tape

Mewing Ring

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Loved by our community

Our overall rating is 4.6 out of 5 stars from over 5167 reviews

Pretty satisfied so far!

Pretty satisfied so far. The Jawliner 3.0 ist made of high quality material and comes with three different difficulity levels. I ordered a similar device from another brand before that was cheaper but very bad material that didn't hold for long. This one is much better.

Loved by our community

Our overall rating is 4.6 out of 5 stars from over 5167 reviews

Best gum to train your jaw!

With all the soft foods in modern society this gum is a must to properly exercise your face muscles. If you are an active person, go to the gym etc. but aren't paying attention to your face muscles, you're missing out! Jawliner is a relatively cheap solution.

Loved by our community

Our overall rating is 4.6 out of 5 stars from over 5167 reviews

Nothing short of amazing!

I recently started using mouth and nose tapes, and the results have been nothing short of amazing. These simple adhesive strips have transformed the way I sleep and breathe, and I can confidently say they’re one of the best wellness tools I’ve ever tried.

Loved by our community

Our overall rating is 4.6 out of 5 stars from over 5167 reviews

Best gum on the internet

I’ve been buying from jawline for quite some time now I remember when I first came across they’re page I was very sceptical of the product but I gave it a chance and I never turned back this gum will not only build your facial muscles but will make them stronger and tighter than ever before so take the chance and buy jawliner it only takes 3 months to notice a difference but it’ll take 7 months to really see it.

Loved by our community

Our overall rating is 4.6 out of 5 stars from over 5167 reviews

Wirklich ein gutes Produkt!

Ich habe den Mewing Ring ausprobiert und seitdem atme ich automatisch durch die Nase. Das ist einfach nur crazy!

Loved by our community

Our overall rating is 4.6 out of 5 stars from over 5167 reviews

I've been a jawliner customer for several years...

I've been a jawliner customer for several years and I have to say that their products are of incredible quality and sturdiness. My jaw has strengthened considerably, and it works!

Loved by our community

Our overall rating is 4.6 out of 5 stars from over 5167 reviews

If u want to improve your sleep try this…

I love the simple Packaging and the Design is also totally my taste. The Mouthtapes help me sleep better, are comfortable to wear and easy to remove. Also they hold very good on my face over the night without falling off. Overall i can recommend this to everybody who wants to improve their sleep.

Loved by our community

Our overall rating is 4.6 out of 5 stars from over 5167 reviews

What Are Hollow Cheeks?

What Are Hollow Cheeks?

Hollow cheeks are the visible hollow between the cheekbone and the jawline. The term comes out of the looksmaxxing scene and does not describe a single feature, but the interplay of three layers.

The bone: how high and how far out your cheekbone sits decides how much shadow falls below it. Once your growth phase is over, nothing about that changes.
The fat pad: everyone carries a fat body in the cheek area, the buccal fat pad. How large it is and where exactly it sits is down to genetics.
The chewing muscle: the masseter sits on the side of the lower jaw and is the only one of the three layers that responds to training.

Two distinctions, so you know what this is not about. Sunken cheeks caused by volume loss, after significant weight loss or with age, look similar but come about differently and are usually not a desired state. And buccal fat removal, the surgical removal of the cheek fat pad, is a surgical procedure and therefore hardmaxxing. We work exclusively in softmaxxing.

Hollow Cheeks and Your Jawline

Hollow Cheeks and Your Jawline

The place where you can actually do something is not the cheek itself, but below it:

Training the chewing muscle: the masseter responds to resistance like any other muscle. Train it regularly and the lower half of your face gets wider and the line from ear to chin more distinct. The contrast to the hollow above it increases, and that contrast is what people read as hollow cheeks. The route runs through the jawline, not through the cheek.
Mewing: the tongue resting against the palate no longer changes bone in adulthood. What it does change is posture: tongue up, jaw closed, head upright. That visibly tightens the neck and side profile, and it does so immediately. Expect a habit, not a reshaping.
Nasal breathing: permanent mouth breathing goes hand in hand with an open mouth and a lowered tongue and jaw posture, the familiar mouth-breather look. In adults that changes nothing about the bone, but it does change posture and the soft tissue along the jawline. Nasal breathing at night is therefore one of the least spectacular levers for your lower face.

An honest word on genetics: if your cheekbone sits flat and your cheek fat pad is large, training will not give you hollow cheeks. What it will give you is a considerably more defined jawline. That is a different result, but not a worse one.

The Tools That Do the Work

The Tools That Do the Work

The masseter responds to resistance, and ordinary chewing gum does not bring enough of it. That is what these tools are for.

Jawline Chewing Gum: in three levels of hardness, so you can work your way up instead of getting stuck on one level.
JAWLINER 3.0: trains your jaw the way a bicep curl trains your arm. Short, intense sessions.
Mewing Ring: helps you turn the correct tongue position into a habit.
Mouth and Nose Tapes: for nasal breathing at night, so your face does not spend eight hours working in the wrong direction.

Quick Wins for Sharper Contours

Quick Wins for Sharper Contours

Training takes weeks. These levers work faster and cost you nothing:

Sleep: too little of it shows in your face first, above all around the eyes and along the jawline.
Salt and fluids: a salty evening and too little water make your face look fuller the next morning. There is more on that in our articles on water retention in the face and on how to tell face fat from water retention.
Alcohol: the evening before is readable in your contours the morning after.
Posture: chest out, shoulders back, chin slightly back instead of forward. That changes your side profile immediately.
Grooming: a clean beard line along the jaw does more visually than most exercises.
Light and angle: a large share of the hollow cheeks you see on social media is lighting from above and a camera slightly above eye level. Worth knowing before you compare yourself to photos.

The Honest Conclusion

The Honest Conclusion

Hollow cheeks are not a goal everyone can reach, and that is fine. Your cheekbone and your cheek fat pad are genetics, and no exercise and no product changes that.

What you definitely influence is the lower half of your face. A trained chewing muscle, consistent nasal breathing, an upright posture and enough sleep change your jawline visibly, and they do so for good. Most people get only part of what is in their face without working at it deliberately. That is exactly where looksmaxxing starts.

One closing point that matters to us: a very low body fat percentage is not a training goal and not a shortcut. If your face occupies you to the point where you start adjusting what you eat, that is the moment to talk to someone about it.

Frequently Asked Questions About Hollow Cheeks

Everything you should know about hollow cheeks, cheekbones and what facial training can realistically do.

What exactly are hollow cheeks?

The visible hollow between the cheekbone and the jawline. It comes from the interplay of the cheekbone, the cheek fat pad and the chewing muscle. The shadow people read as hollow cheeks is above all a question of contrast between those three layers.

Can you train hollow cheeks?

Not directly. Neither the bone nor the cheek fat pad responds to training. What is trainable is the chewing muscle below, and a stronger masseter increases the contrast to the hollow above it. So the route runs through the jawline.

Do you get hollow cheeks from chewing gum?

Chewing gum trains the chewing muscle, not the cheek. What you get from it is a wider and more clearly separated lower face. How far that shows in the cheek area depends on your bone structure.

What is the difference between hollow cheeks and sunken cheeks?

They look similar, the background is different. Hollow cheeks describe a facial structure with pronounced cheekbones. Sunken cheeks come from volume loss, with age or after significant weight loss, and are generally not a desired result.

Does it only work with buccal fat removal?

Buccal fat removal is a surgical procedure in which the cheek fat pad is removed. It falls under hardmaxxing, and we neither recommend it nor advise against it. Our focus is entirely on what you can achieve without surgery.

How long does it take to see something in the lower face?

With consistent training the first visible changes usually show after four to eight weeks. After around six months the jawline is noticeably more clearly separated for most people. The bone does not change in that time; there you only work with what is already there.